Three billion active phones deserve a device-centric approach.

Mobile phone growth in terms of usage and quality as well as installed base is very promising.
With more than three billion active the mobile phone is a global personal always on, always carried device.
It is potentially the most powerful media platform.

Nevertheless, despite major marketing efforts, many promises, and much determination on the part of
many actors, mobile phones are still mainly voice centric devices.

The reason seems to be the fact that the market has forgotten the key basics for the end user.

The most important is clearly the quality and the user-friendliness of the interface. It is obvious to all of us
that user experience is the ABC of having a successful service. It begins with a technology dedicated to mobile combined with a mobile-specific publishing strategy.

Our mobile centric approach is possible only by the federation of all the main actors including media & publishers, sales houses, operators and manufacturers in a full and profitable mobile media eco-system.

We are all citizens of the Mobiles Republic and should be part the mobile media revolution.

The iPhone experience has changed the way we can explore and use services on the move.
But should that experience be limited to the Happy Few that own an iPhone? The iPhone is a great
locomotive but the travellers are rather sitting in the railroad cars behind the locomotive …

We believe anybody should be able to access its preferred information infotainment entertainment
services and applications in just 2 clicks anytime anywhere with a great user experience and from
any mid-range handset not just Smartphones. 


Together, we can revolution the mobile into mobile media for all
Let’s mobilize our strengths and build your media revolution!