June 2009
ELLE, Virgin Radio, Première and 7 other major Media brands launch with Mobiles Republic
ELLE, Virgin Radio, Première and 7 other major Media brands
are collectively launching applications available for the majority
of mobile phones in France
thanks to Mobiles Republic’s APPY solution
Mobiles Republic’s APPY technology democratises mobile applications by making them available
on the vast majority of mobile phones, and attracts major Media brands like ELLE, Virgin Radio,
Première or L’Equipe.
are collectively launching applications available for the majority
of mobile phones in France
thanks to Mobiles Republic’s APPY solution
Mobiles Republic’s APPY technology democratises mobile applications by making them available
on the vast majority of mobile phones, and attracts major Media brands like ELLE, Virgin Radio,
Première or L’Equipe.
With almost 4 billion people over the world having their mobile phone always connected,
the mobile is considered as a primary channel for mass marketing. So it is only natural that influential
media brands such as Elle, Public, Europe 1, Première, Le Parisien and L'Equipe are looking for ways
to broadcast their brands and content to the greatest number of users.
To put their applications on the widest range of handsets (Java compatible), Virgin Radio, Elle,
l'Equipe.fr, Première, Public, Europe 1, Le Parisien, Télé 7, Sports.fr, Boursier.com have used
Mobiles Republic’s technology. Their applications are now available as part of the downloadable
“APPY” applications player, an innovative solution developed by Mobiles Republic.
From today, via the type of high-quality user experience comparable to top-of-the-range smartphones,
users can check the content of their favourite media brands on their mobile:
the mobile is considered as a primary channel for mass marketing. So it is only natural that influential
media brands such as Elle, Public, Europe 1, Première, Le Parisien and L'Equipe are looking for ways
to broadcast their brands and content to the greatest number of users.
To put their applications on the widest range of handsets (Java compatible), Virgin Radio, Elle,
l'Equipe.fr, Première, Public, Europe 1, Le Parisien, Télé 7, Sports.fr, Boursier.com have used
Mobiles Republic’s technology. Their applications are now available as part of the downloadable
“APPY” applications player, an innovative solution developed by Mobiles Republic.
From today, via the type of high-quality user experience comparable to top-of-the-range smartphones,
users can check the content of their favourite media brands on their mobile:
They say:
Emmanuel Vacher, Sales & Marketing Director, Digital Business Unit, Lagardère Active:
“with Mobiles Republic, we are trying to reproduce the success of iPhone applications
on a lot more handsets based on the principle that the brand is present from the welcome
screen and that the navigation stays the simplest and most intuitive possible.”
For Xavier Spender, CEO of L’Equipe 24/24:
“L’Equipe 24/24 is looking at digital media as a whole: TV, Internet, digital radio and mobile telephony.
APPY completes our range of offers on mobile and is in line with L'Equipe's objective of providing
fast easy access to its content to the widest audience whatever the handset.”
For Isabelle André, New Media and Development Director, LeParisien/Aujourd'hui En France: “Headnews and classified news sections (politics, various facts, international, local, leisure and
entertainment, etc), the application, downloadable in one click via SMS, gives quick and customised
access to a range of columns and highlights from leParisien.fr. Users can then check out the exclusive
content from Parisien.fr on an uncluttered, ergonomic and intuitive interface. It's the iPhone simplicity
of navigation offered to everyone! Following its mobile sites “information” and “turf” and its iPhone
application, leParisien.fr continues its developments on mobile to confirm its position as a multi-platform
media pioneer.”
For Gilles Raymond, CEO of Mobiles Republic:
“APPY means access for all to the major French media. Our offer enables the greatest majority
of handsets to access freely, simply and quickly quality-driven content. We will continue to bring
together media and manufacturers around this offer in order to better serve the user.”
“with Mobiles Republic, we are trying to reproduce the success of iPhone applications
on a lot more handsets based on the principle that the brand is present from the welcome
screen and that the navigation stays the simplest and most intuitive possible.”
For Xavier Spender, CEO of L’Equipe 24/24:
“L’Equipe 24/24 is looking at digital media as a whole: TV, Internet, digital radio and mobile telephony.
APPY completes our range of offers on mobile and is in line with L'Equipe's objective of providing
fast easy access to its content to the widest audience whatever the handset.”
For Isabelle André, New Media and Development Director, LeParisien/Aujourd'hui En France: “Headnews and classified news sections (politics, various facts, international, local, leisure and
entertainment, etc), the application, downloadable in one click via SMS, gives quick and customised
access to a range of columns and highlights from leParisien.fr. Users can then check out the exclusive
content from Parisien.fr on an uncluttered, ergonomic and intuitive interface. It's the iPhone simplicity
of navigation offered to everyone! Following its mobile sites “information” and “turf” and its iPhone
application, leParisien.fr continues its developments on mobile to confirm its position as a multi-platform
media pioneer.”
For Gilles Raymond, CEO of Mobiles Republic:
“APPY means access for all to the major French media. Our offer enables the greatest majority
of handsets to access freely, simply and quickly quality-driven content. We will continue to bring
together media and manufacturers around this offer in order to better serve the user.”
A technological platform created for mass market handsets
using a superior user interface
using a superior user interface
The interface developed by Mobiles Republic enhances the content of the integrated applications
through a revolving carousel-type menu. Thanks to this smooth and intuitive navigation system,
users can easily surf from one application to another, a preview of each application automatically
displaying the key information. The integration of many advertising formats into the technology
as well as billing capabilities form the basis of a profitable business model for the publishers.
through a revolving carousel-type menu. Thanks to this smooth and intuitive navigation system,
users can easily surf from one application to another, a preview of each application automatically
displaying the key information. The integration of many advertising formats into the technology
as well as billing capabilities form the basis of a profitable business model for the publishers.
To install AppyTM and download the applications free-of-charge
in a few easy steps:
- install AppyTM player by connecting to www.appymobile.fr
- send “Appy” by SMS to 31900 (cost of an SMS)
currently available only in France
About Mobiles Republic and AppyTM
With its APPYTM applications solution that transforms a simple handset into a real multimedia
platform, Mobiles Republic is at the leading edge of innovation. By combining advertising
expertise and a mobile publishing strategy, APPYTM offers a unique multimedia experience for
all types of phones. Created in 2008, Mobiles Republic is already backed up by major publishing
companies, brands and manufacturers, and is a winner of the 2008 Sony Ericsson Content Awards.
platform, Mobiles Republic is at the leading edge of innovation. By combining advertising
expertise and a mobile publishing strategy, APPYTM offers a unique multimedia experience for
all types of phones. Created in 2008, Mobiles Republic is already backed up by major publishing
companies, brands and manufacturers, and is a winner of the 2008 Sony Ericsson Content Awards.
About Lagardère Active
Lagardère Active (Press and Audiovisuel) is one of the 4 leading brands of Lagardère.
SCA, alongside Lagardère Publishing (Books), Lagardère Services (Distribution and Services)
and Lagardère Sports (sports broadcast rights and management )
Lagardère Active, is present in magazine publishing (Elle, Paris Match, Télé 7 jours, Première,
Public, etc,), on radio (Europe 1, Virgin Radio, RFM, etc,), thematic TV channels (Gulli, Canal J, Tiji,
Filles TV, Virgin 17, MCM, Mezzo, etc,), TV production and audiovisual distribution (GMT, Angel,
Maximal, etc.), The Digital (Doctissimo, Newsweb, etc.) and Advertising Agency (Lagardère Advertising).
In 2008, Lagardère Active has realised a consolidated turnover of 2.11 Billion euros (of which 51% abroad). Present in 45 countries, it is an international leader, with close to 220 magazine titles (licences included),
29 radio stations and 9 TV Channels.
Lagardère Active is one of the leading French media groups with a digital audience of more than
15 million Unique Visitors (Nielsen Netratings Mars 09). In the world, Lagardère Active reaches about
50 million Unique Visitors.
SCA, alongside Lagardère Publishing (Books), Lagardère Services (Distribution and Services)
and Lagardère Sports (sports broadcast rights and management )
Lagardère Active, is present in magazine publishing (Elle, Paris Match, Télé 7 jours, Première,
Public, etc,), on radio (Europe 1, Virgin Radio, RFM, etc,), thematic TV channels (Gulli, Canal J, Tiji,
Filles TV, Virgin 17, MCM, Mezzo, etc,), TV production and audiovisual distribution (GMT, Angel,
Maximal, etc.), The Digital (Doctissimo, Newsweb, etc.) and Advertising Agency (Lagardère Advertising).
In 2008, Lagardère Active has realised a consolidated turnover of 2.11 Billion euros (of which 51% abroad). Present in 45 countries, it is an international leader, with close to 220 magazine titles (licences included),
29 radio stations and 9 TV Channels.
Lagardère Active is one of the leading French media groups with a digital audience of more than
15 million Unique Visitors (Nielsen Netratings Mars 09). In the world, Lagardère Active reaches about
50 million Unique Visitors.
About Le Parisien / Aujourd'hui en France
LeParisien.fr and its spin off Aujourd'hui.fr are the information sites of the daily newspaper le Parisien / Aujourd'hui en France, the leader in the Ile de France region with more that 1.7 millions readers every day and more that 2.2 millions readers throughout the French territory.
LeParisien.fr has recorded its strongest growth in 2008 for its general information site, and,
with 3.2 million individual visitors, is one of the leaders in general information on the Internet in France. REACTIVITY, EXCLUSIVITY, INTERACTIVITY, LeParisien.fr provides live coverage on all home
and international news.
It is also a site that stays in touch which its internet users thanks to community information
feed in Ile de France and Oise, and to its diverse services (weather forecast, local traffic, car sharing,
job adverts, house sales, etc). Finally, with more that 2 500 exclusive videos, leParisien.fr offers
the most exhaustive list of exclusive video news reports of all the French information sites.
LeParisien.fr has recorded its strongest growth in 2008 for its general information site, and,
with 3.2 million individual visitors, is one of the leaders in general information on the Internet in France. REACTIVITY, EXCLUSIVITY, INTERACTIVITY, LeParisien.fr provides live coverage on all home
and international news.
It is also a site that stays in touch which its internet users thanks to community information
feed in Ile de France and Oise, and to its diverse services (weather forecast, local traffic, car sharing,
job adverts, house sales, etc). Finally, with more that 2 500 exclusive videos, leParisien.fr offers
the most exhaustive list of exclusive video news reports of all the French information sites.
About L'Equipe.fr
L'Equipe.fr is the leading sports news site in France with more that 4.2 million Unique Visitors
(Nielsen netratings May 2009) and more that 607 million pages viewed per month on the Internet
(Cybermétrie-Cyberestats may 2009) and more that 45 million pages viewed on mobile.
L'Equipe.fr is published by L'Equipe 24/24, a L'Equipe 100% subsidiary in charge of new media
development and management. L'Equipe 24/24 positions itself as the first multimedia platform and
broadcasts, most notably, the TV channel L'Equipe TV; the Internet sites L’Équipe.fr, L’Équipemag.fr,
Francefootball.fr, Velomagazine.fr and L'Équipeauto.fr ; the Internet sites L’Équipe.fr, L’Équipemag.fr
Francefootball.fr, Velomagazine.fr et L'Équipeauto.fr.
L'Equipe.fr is directly accessible from a mobile phone, via all mobile Operators on www.lequipe.fr
(Nielsen netratings May 2009) and more that 607 million pages viewed per month on the Internet
(Cybermétrie-Cyberestats may 2009) and more that 45 million pages viewed on mobile.
L'Equipe.fr is published by L'Equipe 24/24, a L'Equipe 100% subsidiary in charge of new media
development and management. L'Equipe 24/24 positions itself as the first multimedia platform and
broadcasts, most notably, the TV channel L'Equipe TV; the Internet sites L’Équipe.fr, L’Équipemag.fr,
Francefootball.fr, Velomagazine.fr and L'Équipeauto.fr ; the Internet sites L’Équipe.fr, L’Équipemag.fr
Francefootball.fr, Velomagazine.fr et L'Équipeauto.fr.
L'Equipe.fr is directly accessible from a mobile phone, via all mobile Operators on www.lequipe.fr
Press Contact
Adeline Pastor
+33 9 73 87 03 13
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Alexandra André
+33 9 73 87 03 10
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