An apps player that provides the ultimate mobile media experience

A made-for-mobile media experience:
Mobiles Republic apps player aims to offer the ultimate mobile media experience through applications designed to be used on a large selection of mobile phones in every situation:

• On the run: a quick view of all the information that is important to the user in less than
  2 minutes, via the previews carrousel.
• Time to spare: deeper navigation and interaction with the different applications when the user
  has more time to explore.

Intuitive and fluid discovery:
both in the applications carrousel and inside the applications, the exploration of content and
services is designed to be as intuitive as possible for any user that is not a regular WAP visitor.
Through optimisation of loading and refresh times as well as online and offline navigation,
the Player offers quick and fluid exploration.

Personalised experience:
the selection and order of the applications in the carrousel can be customised by the distributor
of the Mobile Apps Player (handset manufacturer, media company, operator, etc.), and later by
the user for a fully personalised experience.



Large selection of content and services:
Mobiles Republic provides a starting set of over 30 applications and the portfolio grows every week.
The content and services range from information (weather, newsfeeds, traffic information) to infotainment
and entertainment all provided by Triple A media brands and the best Internet content sites.

“Reach experience”:
the Mobile Apps Player targets the mass-market and enables a true mass-media approach.
Developed in Java, the player runs on a range of over 100 recent mobile handsets, and not only
on a few high-end devices.



Blended advertising:
Any mass media needs adapted advertising that is both efficient and non-intrusive. This is whatthe Mobile Apps Player brings to the mobile media environment with adapted formats such as interstitials and banners that are automatically extended on full mobile-screen when the users roll over them.

Open solution:
Both on the server and client side, the mXplora solution is open to external content and services.