Mobiles Republic Releases Key News Usage Findings; Confirms News Consumption Significantly on the Rise
Infographic Released Indentifies Key Trends: Social media on the rise for checking news; mobile news aggregator app usage increases significantly; less time is spent checking all news sources except on tablets; and male news junkies outnumber female counterparts 3 to 1
San Francisco, California, June 18, 2013 ─ Mobiles Republic®, a leading global news syndication company, today released findings from its 2013 survey of news-reading habits.
The study, based on the responses of more than 8,000 users of Mobiles Republic’s News Republic® app in France, Germany, Italy, Spain, the U.K. and the U.S.A., identified a range of trends and key indicators. These include the finding that tablet news consumption has more than doubled ─30 percent of tablet users rely on their devices several times a day to check the latest news ─ in contrast to just 12 percent a year ago; that the most important criteria for consumers of mobile news are that news is accurate, free, fresh and multi-sourced (in that order of consumer priority); and, that using such social media outlets as Facebook and Twitter for news updates continues to rise. These factoids and more were released today by Mobiles Republic summarized here in an infographic entitled “The change in news reading habits 2013”.
“Due to mass adoption of consumer mobile devices, the access and appetite for trusted news continues to increase. People want to remain informed in a timely manner, more so now then ever before in our world’s recorded history,” said Gilles Raymond, said mobile industry veteran and CEO of Mobiles Republic. “We’ve found that reading news on tablets has more than doubled year over year. This is because the tablet allows for new trends in news consumption─ news snacking, for example, and because news syndication apps that provide all of a users favorite news sources within one app is a ready cure for information overload while increasing the user’s level of being informed on personal topics. We believe our research can reassure the world’s primary news outlets, while also confirms they must have multiple streams of mobile news distribution in order to reach the mobile audiences and continue to thrive.”
Other Key Findings
People Increasingly Turn to Aggregators for News
In 2013, 73 percent of those surveyed said they use aggregators intensively, up from 33 percent a year ago. Intensive use of branded news applications (such as leading national dailies) declined from 60 percent to 40 over the same period.
People Are Spending Less Time Checking on News Via All Sources Except Tablets, and Check News More Frequently
Between 2012 and 2013 there was a 12 percent increase in tablet users spending more than 30 minutes checking on news. Overall Mobile usage plummeted by 9 percent, although 88 percent of mobile readers reported they look for news several times a week.
Male News Junkies Greatly Outnumber Their Female Counterparts
However, that could be changing. Women news junkies accounted for 25 percent of the total surveyed in 2013 (up from 19.7 percent in 2012), with women aged between 30 and 49 exhibiting the greatest appetites for news, at 43 percent.
U.S. Media Contact:
Jody Privette Young